Philosophies that Guide My Work
Imagination remains the rarest resource in most
leisure and tourism organizations but the most valuable.
Leisure and tourism organizations continually
overestimate the importance of their “hardware”
and underestimate the importance of their
“software”the human factor.
Asking potential customers what they want is always
necessary but always insufficient. Lots of people
don’t know what they want or can’t tell youuntil
you show them.
Any planning for leisure or tourism must be grounded
in the best demographic projections possible. All
demography, like all politics, is ultimately local.
The best answer to a question remains a moving target.
Understanding how frequently to ask the question is
Local government recreation and park services are in
the process of being repositioned as a health and
wellness service of government. This means doing some
different things but more importantly it means
understanding, promoting, and evaluating everything
that is currently done differently.
Comfort and pleasure are not the same things. Many
unsatisfying leisure and tourism experiences are
Good ideas can always be made operational.
Otherwisethey are not good ideas.
Globalization is here to stay. All issues pertaining to
leisure and tourism services must be approached with an
Getting people to become physically active is never about
calories; it's about connections with other people, fun,
meaning. It's not scienceit's social.