Speaker and Consultant

But the real test of a foresight effort is the quality of its vision and I am pleased to be able to introduce the reader to this insightful study of leisure services.

Timothy C Mack, President, World Future Society. From the introduction of Leisure and Leisure Services in the 21st Century: Toward Mid century.

Philosophies that Guide My Work

Imagination remains the rarest resource in most leisure and tourism organizations but the most valuable.
Leisure and tourism organizations continually overestimate the importance of their “hardware” and underestimate the importance of their “software”—the human factor.
Asking potential customers what they want is always necessary but always insufficient. Lots of people don’t know what they want or can’t tell you—until you show them.
Any planning for leisure or tourism must be grounded in the best demographic projections possible. All demography, like all politics, is ultimately local.
The best answer to a question remains a moving target. Understanding how frequently to ask the question is critical.
Local government recreation and park services are in the process of being repositioned as a health and wellness service of government. This means doing some different things but more importantly it means understanding, promoting, and evaluating everything that is currently done differently.
Comfort and pleasure are not the same things. Many unsatisfying leisure and tourism experiences are extremely comfortable.
Good ideas can always be made operational. Otherwise—they are not good ideas.
Globalization is here to stay. All issues pertaining to leisure and tourism services must be approached with an international perspective.
Getting people to become physically active is never about calories; it's about connections with other people, fun, meaning. It's not science—it's social.